Morning made simple


Why Plants?

Plant-based diets can satisfy you and sustain the planet.


Plants for the planet

Climate change is the biggest challenge we face right now; our entire civilization hangs in the balance. But you can make a difference. In fact, scientists say that avoiding meat and dairy products is the single biggest way to reduce your environmental impact on the planet. (Yes, it’s even more important than driving an electric car).

Raising animals for food takes up half of all water used in the U.S.

It takes 16 lbs of grain to feed a cow to produce just 1 lb of meat.

Animal farming takes up 83% of farmland but provides just 18% of calories.
20 servings of vegetables have fewer greenhouse gas emissions than 1 serving of beef.
Skipping just one meal of chicken per week is like taking 500,000 cars off the road.
Animal agriculture is responsible for more water pollution than all other industrial sources combined.
Plants are better for your body

We were founded on the belief that a simple, organic, plant-based diet of nuts, seeds, ancient grains and vegetables is key to a healthy life.