$35 Billion by 2020
Size of ‘Alt-Dairy’ market driven primarily by millennials
Be the change. Embrace change. Change is reliable. It’s going to happen!
Change is coming to yogurt culture. Like almond milk, which went from a niche dairy substitute for vegans and the lactose-intolerant to an option so omnipresent that Starbucks is getting in on the action, now yogurt is poised to be the next big nut-milk trend. Non-dairy yogurts made with almonds, cashews, or coconut are about to be everywhere.
So why alt-yogurt, and why now? According industry research, the category may grow to reach $35 billion by 2020, largely driven by millennials, who are generally more health-conscious and less likely to define “milk” as a dairy product exclusively—and they’re willing to pay for them.
And yes, nut-milk yogurt does contain gut-friendly probiotics (phew!). Although protein amounts vary widely. Greek-style almond milk yogurt offers the most at about 10 grams of protein per serving, while cashew and coconut yogurts have about 4 grams.
Expect to see a lot of new nut-based yogurts in the new year, especially those using coconut. While early adopters have been swooning for The Coconut Cult (the wallet-draining $25 raw coconut yogurt has been flying off West Coast shelves since its 2016 launch)
Be sure to check out our complete line up of organic, dairy free yogurts and milks at your local Whole foods or Safeway. Read more articles from Well + Good.
Forager Project is a family-owned and operated organic food company, crafting plant-based foods in California since 2013.