$35+ Billion by 2026
Size of ‘Alt-Dairy’ market driven primarily by millennials
Be the change. Embrace change. Change is reliable. It’s going to happen!
Change is coming to yogurt culture. Like almond milk, which went from a niche dairy substitute for vegans and the lactose-intolerant to an option so omnipresent that Starbucks is getting in on the action, now yogurt is poised to be the next big nut-milk trend. Non-dairy yogurts made with almonds, cashews, or coconut are about to be everywhere.
So why alt-yogurt, and why now? According to industry research, the category may grow to reach $35 billion by 2020, largely driven by millennials, who are generally more health-conscious and less likely to define “milk” as a dairy product exclusively—and they’re willing to pay for them.
And yes, nut-milk yogurt does contain gut-friendly probiotics (phew!). Although protein amounts vary widely. Greek-style almond milk yogurt offers the most at about 10 grams of protein per serving, while cashew and coconut yogurts have about 4 grams.
Expect to see a lot of new nut-based yogurts in the new year, especially those using coconut. While early adopters have been swooning for The Coconut Cult (the wallet-draining $25 raw coconut yogurt has been flying off West Coast shelves since its 2016 launch)
Be sure to check out our complete line up of organic, dairy-free yogurts and milks at your local Wholefoods or Safeway. Read more articles from Well + Good.
Forager Project is a family-owned and operated organic food company, crafting plant-based foods in California since 2013.
Michele L. Seattle, WA
Judy H. Marblehead, MA